Your website is your shop window, it needs to correctly represent your business to the rest of the world. We are going to be looking at ten key tips that can help you create a great website design that not only represent your business but allow it to stand out from the crowd.
Creating A Great Website Design.
Create a Moodboards.
A Moodboard is a great tool that can be used to inspire you. Use website such as Pinterest to create a Moodboard of the types of design you like, this will give you the inspiration needed to help you create an overall style for your website.
Get rid of clutter.
Website clutter is no longer tolerated, Great website design has to be clean and simple. Think about it all the great greatest design ever the wheel, the chair, the Iphone in that order. Are all simple designs. Even if you would like a rustic or grunge look there is no need for clutter the information should be presented in a clear manner that is easy to read.
The 5 Second Rule.
A website should not only load in less than 5 seconds you should know exactly what the website offers. Great website design should create an immediate understanding with your visitors it is great way of keeping them on your website and getting the to navigate and use the site.
Limit Your Colour Scheme.
Ever seen a website with hundred of colours? Did it look good? Colour contrast is important all colours have meaning to people. Green = Peace. Blue = Trust. White = Purity you can find out more about colour meaning here
Mixing a range of contrasting colours can really be confusing, and basically doesn’t look good. In an ideal world you should consider using one primary colour and two other shades of matching colours that fit well together.
Get More Content Above the Fold
People do not like scrolling, they need to be given a reason to stay on your website. Getting as much information about your website above the fold, so you can see it without scrolling is as important as the the colour scheme or the overall style.
Try to keep all the key information above the fold that you need to make a decision.
Design every page as a landing page.
People can enter your website from any page. You have to take this into account every page on your website should be considered a landing page and design it as such. Also most people don’t navigate websites in order of navigation they choose the pages that interest them.
Don’t fall into the trap of thinking that there is an order to your website and everyone visits your homepage and follows the navigation.
Showcase Your Value.
What does your business and website stand for? If you don’t know why should your visitors?
Be clear on what you offer and what makes you different from the rest. Show your key values on your website and make the prominent on the page.
Respect Text Contrast.
Website where you cant read the text is a pet hate. When designing a website don’t use gradients on text backgrounds and make sure text colours stand out.
Responsive Design.
Does your website work on mobile and tablets? More people are using mobiles and tablets to search the internet. So if your website not mobile friendly your losing potential clients. Great website design should work and adapt to any device its viewed on.
Test your website for mobile friendliness.
Put some of yourself into the design.
Not everyone wants a clean surgical white website. Put some of your own style into the website, put a picture and profile of yourself and your staff on the website be a human being not just a large faceless corporation.
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