How do you start converting visitors to clients? It’s a tough question many websites have high numbers of visitors, however they don’t convert many of the visits to actual sales. Here we are going to be looking at a range of tips and strategies you can use to help you in converting your website visitors to clients.
Tips On Converting Visitors To Clients.
We have previously looked at ways of getting more visitors to your website. However, now we are going to start looking at ways you can persuade your visitors to take the step and become your future clients.
Give Them A Reason To Buy From You.
Why would someone buy from your business? what do you offer? With the internet, there are many other competitors that are just a click away so why are you different?
Explain what makes you different from everyone else.
Some Ideas for this include,
Tell them about your great customer service.
Show them how happy your current clients are with video testimonials.
Inform them what makes your product or service great.
Make The First Step Easy.
Have an easy option for making a purchase start with a low risk version of your product or service that’s a small amount of money, maybe a free trail period, or a money back guarantee. Make it clear where to go and how to buy. Have a link to make a purchase on every web page.
Be A Real Person.
Create a blog, use social media, become a real person, not just a website. Offer people news tells them a bit about yourself/your company. People want to know who they are dealing with and creating a level of trust that helps people make a decision to make a purchase.
Be A Nice Person.
Do something Charitable, help people, be a good citizen. Then tell people about it on your website and your social media account. Take some time out to get some good PR can be a great way of both helping others and getting some good PR.
People may not purchase straight away they may go away and think about it. So make sure you have social media bookmarks that people can click to remember you, and also tell others.
Become A Director.
Using video to promote your business can be a great way of converting people. Anything from How To Guides, to video Testimonials are a great way of getting your message across. Using YouTube to stream the videos to your site is a cost effective way of converting visitors to clients.
Get Your Current Clients On board.
Ask them to share your content from your Blog and your Videos with social media. It’s a great way of leveraging new clients.
Give People A Reason To Come Back.
It can take people several visits to make a purchase from your website. You need to give people a reason to come back, have offers that change regularly. Have a Blog with great informative articles. Have easy links to follow you on Social Media. Update your Website often. Always give people a reason to come back.
Converting visitors to clients is not easy and everything you do should be tested and measured. However the world is changing and we have to adapt to the new ways of marketing. It is very important to maintain a healthy business.
Need help with your Website lets have a chat to see how we can help.
Have you got any ideas on converting visitors to clients, share them in the comments below.