So you have a website, but you need tips on how to increase website sales? Having a website does not necessarily mean you’re going to get sales through the site immediately, you need to nurture and develop the site so that not only drives traffic towards it and as an end result actually translates to sales. Here a range of tips we use that worked to increase our customers’ website sales.
Tips On How To Increase Website Sales.
Test, Measure, Change, Adapt, Test, Measure, Change, Adapt, Repeat.
You need to constantly update your site, website that is regularly updated tend to rank higher on search engines. You can use this to adapt and change your website, test to see what works and what doesn’t, use the constant updates to keep things fresh and test what works.
Use Social Media To Drive Traffic To Your Site.
Social Media should be used to promote your business and inform its job is to drive people to your website. You need to be witty, informative, fun, and understand what your customers want. Have social media links on your website, however keep them down to sharing and following buttons and a small amount of links or widgets to social media, you work hard to get people off social media and on to your website don’t lose them by sending them back. Some ideas for driving traffic from social media include:
Articles on how to use your products.
Reviews of your products.
Funny videos and images that link to your products.
How to guides.
Seasonal offers and games.
Noise in marketing is anything that gets in the way of making a sale. Take a look at your website and ask yourself is everything necessary? Take a critical look at your site, is it easy to use? Does it tell you everything you need to know? Always consider the need for anything you’re putting on the site. Removing anything that gets in the way of your website, making a sale is an effective tip on how to increase website sales.
Always Make The First Step In Buying Easy
Make The First Step Easy.
Can you make a purchase in 3 steps or less? Have the first step in your buying process as simple as possible. Don’t loose people by complicating things. There’s a lot of competition on the web and making your site as easy as possible will stop people leaving you remember the quote:
“You don’t have to run faster than the bear to get away. You just have to run faster than the guy next to you.”
Inform Before You Try To Sell.
Use whatever works to inform people about your products use articles, graphics, videos, and stories. Use these to inform people the benefits of your products and how your customers can use them and also show the benefits of your products.
What Makes Your Business Different?
What Makes Your Business Different.
What is your unique selling point? Why should people buy from you and not from someone else. Always include at the top of your website what makes you different. Give people a reason to buy from you.
Create The Correct Rapport.
You not only need to understand your customers, you need to know what makes them tick. You should align all your marketing with your customers taste and expectations. Set your brand image to fit with this create a style that represents what your products are. If your selling fun key ring’s your image is going to be different from that of high end fashion.
Upsell Your Products.
Add value to sales by offering products that go with people current purchase, for instance, if you’re selling a tablet offer an option to add a cover to the purchase. This is a very effective way of increasing website sales.
Trust Is Key.
Build trust in your website, include reviews and testimonials, offer a money back guarantee, show how secure your site is, always answer questions a quickly as possible, and have a process for answering any website enquiries. Building trust in any relationship is extremely important and you need to carry this over to your website.
Listen To People
On your website ask for peoples’ opinions, have an easy box that people can send you their thoughts on your website and act on them if practical. Get people in your target market to test your site. Use the Grandma test to see how easy the site is to use (Read about the Grandma Test) .
Have you got some of your own great tips on how to increase website sales, please feel free to share them below in the comments.