Are people visiting your website, but not sticking around? Maybe you should look at you page headlines are they really getting people interested in your website. The job of a headline is to wet people appetite and get them to read more. These 10 headline tips will let you write the perfect headline that will get people to take notice of your website.
10 Headline Tips For Your Website That Will Get Visitors Interested In Your Website.
Be Clear And Concise On What You Do.
Get to the point, tell people what the page is about and what they will learn or what you can offer them. The best headlines are always clear, concise, and to the point.
Make Sure You State What Makes Your Business Different.
What can you offer someone no other business can? Always include this in your headline, most people visiting a website will read the headline first and unless you give them a reason to stick around they might go somewhere else.
Use Your Headline To Give People A Reason To Read On.
Your website headline should give visitors a reason to read on and tell them what’s in it for them if they do read on.
Its Normally The First Thing People See On Your Website.
So make sure it’s bold, and stands out on your site. Don’t let it get lost on your page, design your website so the headlines stand out and test them to make sure people see the headline straight away.
Ask A Question With Your Headline.
Sometimes it’s good to break things up, instead of stating a fact, why not ask a question with your headline. Get people interested through am asking them if they would like to find out more about a subject instead of saying what they could learn.
Personalise Your Headline To Your Visitors.
If your website aimed at a specific demographic why not write your headline for them, or if you know the person visiting the site if they have to login why not add their name like Ebay, or Amazon would. The Personalising website experience is becoming an important part of marking and a way you can differentiate yourself from the competition.
Have Different Headline Options You Can Test And Measure
Always set your website set up so you can easily edit your headline and test them in the real world to see what works best. Keeping track of bounce rate, and sales on your site with different heading is a very important part of testing and measuring the effectiveness of your both your headline and the website itself.
Write Your Headline Down And Get Rid Of Words You Don’t Need.
Once you have written your headline write it down on paper and get rid of any words you can that are not important, always be concise and to the point.
Yes Use Your Important Keywords, However Write Your Headline For Real People.
This is the most important of the 10 headline tips, write for real people not search engines. Trying to game a search engine no longer works. The best way to get found on Google is to get people visiting your website, and get them to stick around, they will see your website is getting a lot of visitors and will rise in the ranking automatically.
So yes, always include your keywords, just make sure it reads well for real people.
The Most Important Strategy For Your Website Is To Get People Onto Your Website And Search Engines Will Follow.
Don’t Go For Obvious Clickbait.
Clickbait in case you don’t know is a sensational headline designed to get you to click it. Yes it will get you some traffic but people won’t stick around your site once they have seen it. Always offer quality information that people want to read.
If you would like some help with your website let’s have a chat
Have you any tips on writing a headline? Why not share them below with everyone.